Guidelines for the marketing of independent schools in South Africa
Objective: The primary objective of the study is to recommend marketing guidelines for independent primary schools, with the focus on product and people in the marketing mix. This objective was achieved by identifying choice factors influencing parents’ selection of independent primary schools, iden...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2015-02-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/245 |