Come si ricostruisce il profilo dei lettori dei quotidiani online
In this paper we discuss a data mining application to profile online users on a news website. Such profiles are then used to target users with personalized content in order to increase the overall number of pageviews generated. The additional pageviews provide extra revenue for the online editor. Wh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Rosenberg & Sellier
2010-12-01
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| Series: | Quaderni di Sociologia |
| Online Access: | http://journals.openedition.org/qds/673 |