Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands

Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands

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Bibliographic Details
Main Author: Rafael Barreiros Porto
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2018-04-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Brand equity
Brand Management
Psychometric
Scale
Branding.
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3547

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