Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands
<p class="MsoNormal" style="margin-bottom: .0001pt; text-align: justify; line-height: normal;"> </p><p class="MsoNormal" style="margin-bottom: .0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12.0pt;...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Nove de Julho
2018-04-01
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| Series: | REMark: Revista Brasileira de Marketing |
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| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3547 |