Rhetoric of Lithuanian Social Advertising: The Ways to Persuade
The article deals with the rhetoric of advertising, specifically with the means employed to persuade the audience in Lithuanian social advertising. Aristotle in his Rhetoric points out that persuasion can be achieved in three ways: through ethos, logos, and pathos. Ethos refers to the speaker’s cha...
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| Format: | Article |
| Language: | English |
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Vilnius University
2012-10-01
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| Series: | Respectus Philologicus |
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| Online Access: | http://www.journals.vu.lt/respectus-philologicus/article/view/15343 |