Functional Models of Economic Propaganda in Different Political and Economic Systems – Socialism and Capitalism. Example of Selected Forms of Broadcast Advertising Messages in Poland in the Second Half of the Twentieth Century
Marketing communication in modern times is similar to the propaganda model, i.e. persuasive communication in all possible fields of exploitation. The last three decades in Central and Eastern Europe constituted a time of transformation in many areas of social, political and economic life. Thanks to...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-09-01
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| Series: | Studies in Logic, Grammar and Rhetoric |
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| Online Access: | https://doi.org/10.2478/slgr-2019-0034 |