The link between digital media and making travel choices
The development of new information technologies, especially the Internet, has led to changes in the approaches of applying marketing in tourism in many ways. Under these circumstances, digital marketing is gradually taking the leading role in every modern tourism marketing strategy. As the world bec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711702075O.pdf |