Willingness to Pay for Fruit Attributes: A Conjoint Analysis
Purpose: Identification of consumer preferences is important in designing products. Producers will immensely benefit by knowing them to capture the market share. In light of this, we evaluate consumers’ stated preferences for various attributes of four popular fruits: grapes, sweet orange, pear and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sabaragamuwa University, Faculty of Agricultural Sciences
2020-05-01
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| Series: | Journal of Agricultural Sciences |
| Subjects: | |
| Online Access: | https://jas.sljol.info/articles/abstract/10.4038/jas.v14i2.8512/ |