Target Canada: Lesson from Failure of International Entry

Target Corporation, the second largest retailing company in the United States, is well known for their value to guests (customers), continuous innovation, and exceptional guest experience. With a desire of international expansion, Target announced their Foreign Direct Investment (FDI) plans for Tar...

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Bibliographic Details
Main Authors: Nikolay Megits, Julian Schuster
Format: Article
Language:English
Published: IEECA 2015-10-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/101