CLUSTER ANALYSIS OF FINANCIAL BEHAVIORS AND PREFERENCES AMONG THE BOTTOM OF THE PYRAMID GROUP

CLUSTER ANALYSIS OF FINANCIAL BEHAVIORS AND PREFERENCES AMONG THE BOTTOM OF THE PYRAMID GROUP

This study investigates the financial behavior and preferences of the bottom of the pyramid (BOP) group, and thus, contributes to the financial inclusion demand-side literature. A survey of 100 households was conducted. A cluster analysis was used to analyze the data and portray the characteristics...

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Bibliographic Details
Main Authors: Dewi Saraswati, Dian Kusumaningrum
Format: Article
Language:English
Published: Petra Christian University 2019-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Financial inclusion
financial behavior
financial preferences
financial literacy
cluster analysis
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/21604

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/21604

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