The Brazilian consumer's understanding and perceptions of organic vegetables: a Focus Group approach Entendimento e percepções do consumidor brasileiro em relação a vegetais orgânicos: uma abordagem utilizando Focus Group

The Brazilian consumer's understanding and perceptions of organic vegetables: a Focus Group approach Entendimento e percepções do consumidor brasileiro em relação a vegetais orgânicos: uma abordagem utilizando Focus Group

Focus Group is a tool which generates, through interview sessions with a small number of participants, preliminary data to be used in subsequent quantitative stages. Many consumer studies use qualitative research with the aim of obtaining information and opinions on a specific product or situation....

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Bibliographic Details
Main Authors: Luciana Lopes Souza Soares, Rosires Deliza, Silvana Pedroso Oliveira
Format: Article
Language:English
Published: Sociedade Brasileira de Ciência e Tecnologia de Alimentos 2008-03-01
Series:Food Science and Technology
Subjects:
pesquisa qualitativa
vegetais orgânicos
sessões de Focus Group
consumidor
qualitative research
organic vegetables
Focus Group sessions
consumers
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612008000100034

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