Scope of strategic marketing
Marketing is a philosophy that leads to the process by which organizations, groups and individuals obtain what they need and want by identifying value, providing it, communicating it and delivering it to others. The core concepts of marketing are customers needs, wants and values; products, exchange...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2004-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710404179B.pdf |