Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success

There is a growing amount of attention being brought to personal branding as an effective career behavior, but little is known about the factors that predict personal branding behaviors and their outcomes. In two studies (N = 477) across two distinctly different cultural contexts (Western and Asian)...

Full description

Bibliographic Details
Main Authors: Sergey Gorbatov, Svetlana N. Khapova, Evgenia I. Lysova
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2019.02662/full