Online product and/or service brand offerings in South Africa
The Internet has forced most companies to consider online brand building strategies. This strategic consideration depends on the determination of the status quo of the brand at present. The former is crucial as identified success drivers of online brand initiatives are neither uniformly nor generica...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2004-04-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/1355 |