Marketing Research Using Online Surveys
In this article, quality criteria for electronic survey design and use based on an investigation of recent electronic survey literature are presented. The results show that a hard-to-reach audience can be reached using the quality criteria that are most important for reaching these types of audience...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2009-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/037%20landoy%20repanovici%20BUT%202009.pdf |