DIRECT PUBLICITY – ONE OF THE MOST MODERN METHOD FOR PROMOTION

This writing paper suggests tracing out a field that the public in our country approached much more at least in thelast years: “Direct advertising”. All through this field of promotion, they lay stress on the preferential relations withclients and firms like IBM, American Airlines practice many rela...

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Bibliographic Details
Main Author: Liliana POPESCU
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2014-06-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Subjects:
Online Access:http://managementjournal.usamv.ro/pdf/vol4_2/art39.pdf