Employer Branding in the context of the new management paradigm
Objectives The purpose of this article is to describe the contemporary management paradigm in the context of human resources management. This article shows also the consequences of this process - the need for strategic and long-term building of an attractive workplace (employer branding). Material...
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Format: | Article |
Language: | English |
Published: |
Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi
2020-02-01
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Series: | Journal of Modern Science |
Subjects: | |
Online Access: | http://www.journalssystem.com/jms/Budowanie-wizerunku-pracodawcy-w-kontekscie-nowego-paradygmatu-zarzadzania,117973,0,2.html |