Employer Branding in the context of the new management paradigm

Objectives The purpose of this article is to describe the contemporary management paradigm in the context of human resources management. This article shows also the consequences of this process - the need for strategic and long-term building of an attractive workplace (employer branding). Material...

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Bibliographic Details
Main Author: Kamila Monika Dudek
Format: Article
Language:English
Published: Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi 2020-02-01
Series:Journal of Modern Science
Subjects:
hr
Online Access:http://www.journalssystem.com/jms/Budowanie-wizerunku-pracodawcy-w-kontekscie-nowego-paradygmatu-zarzadzania,117973,0,2.html