THE USE OF CLUSTER ANALYSIS IN THE RESEARCH ON SHOPPING PREFERENCES REGARDING REGIONAL PRODUCTS FROM LUBELSKIE VOIVODESHIP

THE USE OF CLUSTER ANALYSIS IN THE RESEARCH ON SHOPPING PREFERENCES REGARDING REGIONAL PRODUCTS FROM LUBELSKIE VOIVODESHIP

An increasing awareness of consumers is reflected in a growing demand for products which are manufactured in a particular way, with unique ingredients, or which are of a particular origin. The analysis of consumers’ preferences makes it possible to define factors which determine the purcha...

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Bibliographic Details
Main Authors: Jan Czeczelewski, Andrzej Tucki, Ewa Czeczelewska
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2017-03-01
Series:Journal of Agribusiness and Rural Development
Subjects:
cluster analysis
regional products
consumer behaviours
Online Access:http://www.jard.edu.pl/tom43/zeszyt1/art_6.pdf

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