The Activity Evaluation Model and Sustainable Interactive Management Strategies of Online User Innovation Community

With the development of social network, online user innovation communities (OUICs) become an important source where many companies gather valuable information for innovation development of their products or services. Activity is an important measure of whether an OUIC is developing normally. Therefo...

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Bibliographic Details
Main Authors: Zhigang Wang, Yu Wang (Avery. W), Shaobao Wu
Format: Article
Language:English
Published: MDPI AG 2018-06-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/7/2113