A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company)
Car manufacturing industry is considered one of the major national industries, which due to its increasing product, particularly in recent years, has played a crucial role in the economy of the country, and still continues to do so. With the development of manufacturing capacity in the car industry,...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2011-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22119_8b52208ce9ee7b760524c4d169ca3228.pdf |