Good Service Strategies Affect Competitive Advantage

<p>The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the...

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Bibliographic Details
Main Authors: Desfitrina Desfitrina, Zulfadhli Zulfadhli, Widarti Widarti
Format: Article
Language:English
Published: EconJournals 2019-10-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/8853