Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?
Background: Companies often measure their customers’ recommendation intention using the loyalty index based on the idea that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The psychological barrier is higher for recommendation intention, whi...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-05-01
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| Series: | Business Systems Research |
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| Online Access: | https://doi.org/10.2478/bsrj-2021-0014 |