Relationship and Innovation Marketing: A Study of Graphic Segment Organizations in Natal-Rn
This work aims to analyze, through a quantitative research with the application of questionnaires with closed questions, the use of the Relationship dimension, one of the 13 dimensions that make up the Innovation Radar instrument, a method applied to measure the degree of innovation of enterprises....
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Maria Lúcia Ribeiro,
2013-06-01
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| Series: | Revista Brasileira Multidisciplinar - ReBraM /Brazilian Multidisciplinay Journal |
| Subjects: | |
| Online Access: | http://www.revistarebram.com/index.php/revistauniara/article/view/38 |