Turistlerin Anadolu Misafirperverliği Algısının Müşteri Memnuniyeti ve Müşteri Sadakatine Etkisi (The Impact of the Customer Perception of the Anatolian Hospitality on the Custumer Satisfaction and Customer Loyalty)
The “Anatolian Hospitality and Customer Satisfaction Survey” formed by such scales developed at the final stage was applied to 558 customers of four and five star hotels in İstanbul in July and August 2015. Analysis was achieved upon 519 acceptable observations by structural equation modeling of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Isarder
2016-03-01
|
| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://isarder.org/2016/vol.8_issue.1_article015_full_text.pdf |