The Existence of Overall Satisfaction in Service Customer Relationships

The Existence of Overall Satisfaction in Service Customer Relationships

Garbarino and Johnson (1999) find that there is no correlation between overall satisfaction and loyalty in the field of customer relationship. Their finding indicates that satisfaction is no longer an important issue in managing service organizations. This research investigates the existence of sati...

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Bibliographic Details
Main Author: Zulganef Zulganef
Format: Article
Language:English
Published: Universitas Gadjah Mada 2006-09-01
Series:Gadjah Mada International Journal of Business
Subjects:
affects
commitment
loyalty
overall satisfaction
perceived quality
trust
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/5614

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