The Existence of Overall Satisfaction in Service Customer Relationships
Garbarino and Johnson (1999) find that there is no correlation between overall satisfaction and loyalty in the field of customer relationship. Their finding indicates that satisfaction is no longer an important issue in managing service organizations. This research investigates the existence of sati...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2006-09-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5614 |