ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

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<div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the regio...

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Bibliographic Details
Main Authors: Carmen Emilia CHAŞOVSCHI, Gerd HESSELMANN, Otilia-Maria BORDEIANU, Elena BUHAC
Format: Article
Language:English
Published: Universitatii Suceava 2011-06-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
market segmentation
tourism motivation
strategic management
tourism destination
destination management
Online Access:http://revistadeturism.ro/rdt/article/view/72

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