Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
<p>Products can be divided into those that meet daily needs and those that meet unknown needs. Determining patterns of purchase of products for daily needs is relatively easy, but identifying the purchase behavior of products for unknown needs is more difficult. This study was conducted to exa...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5213 |