The Marketing Concept of Agricultural Holdings: The Case of Serbian Cheese
The production of cheese as a value-added product occupies a prominent place in the food system of economically developed countries and is an important revenue generator for all participants in the production chain. The absence or insufficient application of the marketing concept reduces the possibi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
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| Series: | Contemporary Agriculture |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/contagri-2020-0007 |