Global Markets and Time-Based Competition
Time becomes the benchmark that defines a company’s strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented to a...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2005-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9211 |