QUALITATIVE MARKETING RESEARCH FOR THE IDENTIFICATION OF BANK STAFF SATISFACTION
We carried out this study in order to identify bank staff satisfaction and to analyse the factors that influence employee satisfaction. The aim of this qualitative research is to identify, clarify and define what is important regarding the topic un...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2018/BULETIN%20I%20PDF/04_DOMBI.pdf |