ENTERPRISES PERFORMANCE THROUGH INTERNAL RESOURCE INTEGRATION AND MARKET ORIENTATION BASED ON COMPETITIVE ADVANTAGES
Every company tries to achieve goals to gain profit and win the competition. To achieve this goal, the company must be able to demonstrate a competitive advantage. Therefore, the company always strives to gain competitive advantage by identifying, managing and optimizing their internal resources in...
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| Format: | Article |
| Language: | English |
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Universitas Islam Malang
2018-01-01
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| Series: | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
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| Online Access: | http://riset.unisma.ac.id/index.php/jema/article/view/781 |