The Influence of Product Experience on Customer Loyalty of Frozen Food Product
Abstract. Indonesia’s frozen food industry is experiencing rapid development. Companies are targeting almost the same target market leads to tight competition. Therefore, many businesses concern about gaining customers while enhancing their customer loyalty. Dealing with a loyal customer is less cos...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2019-12-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | https://journal.sbm.itb.ac.id/index.php/ajtm/article/view/3189 |