The Role of Brand Trust on Parents’ Purchase Intentions of Baby-Care Products
The aim of this study is to investigate the role of brand trust in the consumer-brand relationship for both global and national brands. The model developed for this goal is applied to two rival brands in the baby care products market in Turkey, one of which is global and the other is national. To te...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dogus University
2014-12-01
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| Series: | Doğuş Üniversitesi Dergisi |
| Online Access: | http://journal.dogus.edu.tr/index.php/duj/article/view/780/pdf_114 |