Antecedents of Consumer Buying Intention on the Products of Hijab SMEs in Gresik
Consumers are important factors that must be considered by business actors because they are one of the determinants of business sustainability. There are several causes to trigger customer buying intention, such as product types, trademarks, and prices. This study aims to determine the antecedent of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-04-01
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| Series: | Holistica |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/hjbpa-2020-0001 |