A Financial Data Mining Model for Extracting Customer Behavior

A Financial Data Mining Model for Extracting Customer Behavior

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Facing the problem of variation and chaotic behavior of customers, the lack of sufficient information is a challenge to many business organizations. Human analysts lacking an understanding of the hidden patterns in business data, thus, can miss corporate business opportunities. In order to embrace a...

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Bibliographic Details
Main Authors: Mark K.Y. Mak, George T.S. Ho, S.L. Ting
Format: Article
Language:English
Published: SAGE Publishing 2011-08-01
Series:International Journal of Engineering Business Management
Subjects:
Association Rules Mining
Clustering
Customer Behavior
Data Mining
Financial Industry
Online Access:http://www.intechopen.com/articles/show/title/a-financial-data-mining-model-for-extracting-customer-behavior

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http://www.intechopen.com/articles/show/title/a-financial-data-mining-model-for-extracting-customer-behavior

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