DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT

In the context of millennium development business, speed and adaptability to change are the key words. So to meet increasingly strong competition, information, transmitted in real time, enable companies to anticipate their customers needs and developments in the global market. Organizations no...

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Bibliographic Details
Main Author: Vasile-Bogdan Arcanu
Format: Article
Language:English
Published: Academica Brâncuşi 2011-06-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2011-02/19_BOGDAN_ARCANU.pdf