Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur

The article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repe...

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Main Author: Didier Courbet
Format: Article
Language:fra
Published: Université Laval 2003-02-01
Series:Communication
Subjects:
Online Access:http://journals.openedition.org/communication/4786
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spelling doaj-6ad218611d7a46b6afcb102fca4a44982021-09-20T06:34:24ZfraUniversité LavalCommunication1189-37881920-73442003-02-0122110012010.4000/communication.4786Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peurDidier CourbetThe article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repeated exposure to a message. The results show that the strong representations of danger are efficient in the intention to stop smoking only after exposure to the message is repeated several times. Surprisingly, the receivers who feel the most vulnerable to cancer are those who do not have the intention of quitting smoking. The subjects who feel least vulnerable have a strong intention of stopping. The results are discussed within the theoretical framework of biased treatment of informationhttp://journals.openedition.org/communication/4786communication campaigninfluencepublic healthfearcancer
collection DOAJ
language fra
format Article
sources DOAJ
author Didier Courbet
spellingShingle Didier Courbet
Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
Communication
communication campaign
influence
public health
fear
cancer
author_facet Didier Courbet
author_sort Didier Courbet
title Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
title_short Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
title_full Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
title_fullStr Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
title_full_unstemmed Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
title_sort réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
publisher Université Laval
series Communication
issn 1189-3788
1920-7344
publishDate 2003-02-01
description The article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repeated exposure to a message. The results show that the strong representations of danger are efficient in the intention to stop smoking only after exposure to the message is repeated several times. Surprisingly, the receivers who feel the most vulnerable to cancer are those who do not have the intention of quitting smoking. The subjects who feel least vulnerable have a strong intention of stopping. The results are discussed within the theoretical framework of biased treatment of information
topic communication campaign
influence
public health
fear
cancer
url http://journals.openedition.org/communication/4786
work_keys_str_mv AT didiercourbet receptiondescampagnesdecommunicationdesantepubliqueetefficacitedesmessagessuscitantdelapeur
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