Réception des campagnes de communication de santé publique et efficacité des messages suscitant de la peur
The article firstly addresses the critical state of research on the influence of public health communication campaigns that attempt to modify disastrous attitudes towards the health of individuals by appealing to fear. It goes on to explain an experimental study of the role played by fear after repe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2003-02-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/4786 |