Evaluasi Strategi Pemasaran Dalam Upaya Membangun Loyalitas Pengguna di Perpustakaan UIN Sunan Kalijaga Yogyakarta Ditinjau dari Pendekatan Customer Relationship Management

Evaluasi Strategi Pemasaran Dalam Upaya Membangun Loyalitas Pengguna di Perpustakaan UIN Sunan Kalijaga Yogyakarta Ditinjau dari Pendekatan Customer Relationship Management

This research aims to examine how the evaluation of marketing strategies in effort to construct a user loyalty in Library of UIN Sunan Kalijaga Yogyakarta based on Customer Relationship Management approach. This research is a qualitative research using evaluative approach. The data collection method...

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Bibliographic Details
Main Author: Ratih Nurhidayah
Format: Article
Language:English
Published: Universitas Gadjah Mada 2016-01-01
Series:Berkala Ilmu Perpustakaan dan Informasi
Subjects:
Customer relationship managemen
Library marketing
Service marketing
Online Access:https://jurnal.ugm.ac.id/bip/article/view/8838

Internet

https://jurnal.ugm.ac.id/bip/article/view/8838

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