Advertising and the internet: the difficult convergence
Advertising and the internet: the difficult convergence — Ever since the crisis of Fordism, competition between companies has led to an increasingly fierce quest to draw the consumer’s attention to advertisements, engendering what we call audience saturation resulting from the ubiquitousness of adve...
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| Format: | Article |
| Language: | English |
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Pontíficia Universidade Católica de São Paulo
2009-09-01
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| Series: | Galáxia |
| Online Access: | https://revistas.pucsp.br/galaxia/article/view/2104 |