Drug promotion in a resource-constrained Nigerian environment: A cross-sectional study of the influence of pharmaceutical sales representatives on the prescribing behaviors of medical practitioners in Abia State

Background: Pharmaceutical drug promotion is an important component of pharmaceutical care and is one of the factors that may lead to unethical drug prescriptions. As the impetus for rational drug use grows, emphasis should also be focused on prescribing behaviors of physicians, particularly in reso...

Full description

Bibliographic Details
Main Authors: Gabriel Uche Pascal Iloh, Miracle Erinma Chukwuonye
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2017-01-01
Series:Archives of Medicine and Health Sciences
Subjects:
Online Access:http://www.amhsjournal.org/article.asp?issn=2321-4848;year=2017;volume=5;issue=2;spage=215;epage=222;aulast=Pascal