Building the Image of a Place Brand with the Support of Local Commercial Brands. Poznan Brand Consortium Case Study
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Format: | Article |
Language: | English |
Published: |
Centre of Sociological Research, Szczecin, Poland
2013-05-01
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Series: | Journal of International Studies |
Online Access: | http://www.jois.eu/files/Vol6N1%20FULL%20TEXT.pdf |