Building the Image of a Place Brand with the Support of Local Commercial Brands. Poznan Brand Consortium Case Study

Bibliographic Details
Main Author: Magdalena Florek
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2013-05-01
Series:Journal of International Studies
Online Access:http://www.jois.eu/files/Vol6N1%20FULL%20TEXT.pdf