The Role of E-Satisfaction in Mediating the Effect of E-Service Quality and E-WOM on E-loyalty on Online Marketplace Customers in Denpasar, Bali, Indonesia

The Role of E-Satisfaction in Mediating the Effect of E-Service Quality and E-WOM on E-loyalty on Online Marketplace Customers in Denpasar, Bali, Indonesia

This research is motivated by the convenience for consumers to move from an online site to another online site when shopping online. This makes consumers vulnerable to switching to other online shopping sites. This study aims to determine the role of e-satisfaction in mediating the effect of e-servi...

Full description

Bibliographic Details
Main Authors: I Wayan Santika, Komang AS Pramudana, Ni LPS Astitiani
Format: Article
Language:English
Published: HATASO 2020-02-01
Series:Management and Economics Research Journal
Subjects:
e-service quality
e-wom
e-satisfaction
e-loyalty
Online Access:https://merj.scholasticahq.com/article/11907-the-role-of-e-satisfaction-in-mediating-the-effect-of-e-service-quality-and-e-wom-on-e-loyalty-on-online-marketplace-customers-in-denpasar-bali-indonesia

Internet

https://merj.scholasticahq.com/article/11907-the-role-of-e-satisfaction-in-mediating-the-effect-of-e-service-quality-and-e-wom-on-e-loyalty-on-online-marketplace-customers-in-denpasar-bali-indonesia

Similar Items