Sponsorship evaluation in South Africa
Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There ar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2001-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/3 |