PERUBAHAN PANDANGAN MODERNISM DAN POSTMODERNISM DALAM KONSEP KONSUMSI DAN KONSUMEN
In this article, there is elaborate on various key ideas about consumption and consumer a theoretical position that we have labeled ‘postmodernism’. By unmasking the limitations of modernism that have to do with the onerous nature of its narrow conventionalism, it show that postmodern developments o...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2016-08-01
|
| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1266 |