Brand positioning on the market
Brand positioning is a process of creating an impression about a certain brand in the consumers' minds. By doing that, consumers are able to connect a certain brand with something specific and desirable, which distinguishes it from other products on the market. Recognizable and famous brands in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | srp |
| Published: |
University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2018-01-01
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| Series: | Ekonomija: teorija i praksa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2018/2217-54581801051B.pdf |