PERSONALIZED ONLINE MARKETING USING FACIAL AND EMOTION RECOGNITION
Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions interpretation, specialists are able to identify a cer...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Journal of Smart Economic Growth
2020-12-01
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| Series: | Journal of Smart Economic Growth |
| Online Access: | https://jseg.ro/index.php/jseg/article/view/109 |
| Summary: | Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions interpretation, specialists are able to identify a certain user and what kind of ads will he be interested in responding to. This way, the ads can be customized without any intervention from the user. |
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| ISSN: | 2537-141X |