Possibilities of B2C buying and selling using mobile devices in comparison with Internet

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently...

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Bibliographic Details
Main Authors: Sonia San Martín Gutiérrez, Blanca López Catalán
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2010-05-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
Online Access:http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2010&v=10&n=1&o=1