Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Recently concepts from attachment theory are being applied to business situations. In this paper we focus on how relationship specific (RS) versus general (G) attachment styles affect the willingness-to-recommend (WtR) by customers. Such WtR refers to the likelihood of customers to recommend the ser...

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Bibliographic Details
Main Authors: Willem J. M. I. Verbeke, Maarten J. Gijsenberg, Larissa M. E. Hendriks, Jelle T. Bouma, Linda H. Teunter
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-06-01
Series:Frontiers in Psychology
Subjects:
relation specific and general attachment styles
willingness to recommend
avoidant attachment style
anxious attachment style
appraisal bias of customer experience
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01311/full

Internet

https://www.frontiersin.org/article/10.3389/fpsyg.2020.01311/full

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